At no time is a cellular operator more vulnerable to churn than at the moment a subscriber’s smartphone experience deteriorates. eBuilder’s SaaS solution is a Machine Learning-powered prescriptive analytics tool that allows mobile operators to identify smartphone frustration and to use this insight to either decrease own customer churn or increase customer acquisition from competing operators. With customers like Telia in Sweden and Softbank in Japan we believe the company has the opportunity to establish a new solution category – “Device insight”.