Running a successful company requires a deep understanding of human psychology. And John’s advice to the leaders he works with is to make sure their teams understand just how important the small details are to the bigger picture. At Industrifonden, John focuses on companies where he can tap into his deep-tech and product experience. He specializes in scaling organizations, building company culture, fundraising and long-term strategy and positioning. He has been working with Industrifonden in various capacities since 2010 and officially joined the team in 2015. Of the 19 years John has been involved in tech startups, John spent 10 years at VC-backed tech startups as a founder or in management positions. He holds a Bachelor of Science in Computer Science and a Master of Science in Applied IT from the University of Gothenburg. John runs a podcast called Start! where guests from the world of technology are invited to discuss the ins and outs of running a startup.