The path to success is never a straight line. It takes time and dedication to build a successful business, and there’s no denying it also takes a lot of hard work. But Johan is a firm believer that when you get the right people together, you can achieve great things. Since September 2018 Johan holds the position of Senior Advisor at Industrifonden. On a part time basis, he advises the Tech Team and sit on the board of Industrifonden’s portfolio companies Apica, Soundtrack Your Brand and Starcounter. Johan joined Industrifonden in 2010 as a tech investor and has been involved in making numerous investments and developing these companies. Before stepping in to the role as Senior Advisor, Johan also co-led the tech team. He has 20 years’ experience working with entrepreneurs, developing big ideas and building valuable companies. His experience spans the internet, software companies, telecom, FMCG, media and the entertainment sectors. Before joining Industrifonden, he was an advisor to several leading venture capital firms and the CEO of Modern Times Group’s subsidiary Nordic Artist. Outside of Industrifonden, Johan serves as chairman for the football organization Ettanfotboll, which organizes all 32 clubs playing in division 1. He’s also chairman of the board for Enjoy Wine and Spirits and a board member for Di Luca & Di Luca.