Anna Haupt is one of two inventors of Hövding – the airbag bicycle helmet, which she founded in 2005 and took from idea to a listed company with 400 dealers around Europe and Asia. At Hövding, Anna explored and cultivated her deep interest in the decision processes of the customer. The years before joining Industrifonden, Anna devoted to the car industry. At Nevs (formerly Saab), she was part of the management team and responsible for the development of a mobility system of self-driving vehicles for urban environments. A product she took from idea to first driving prototype, including app and fleet management system. Anna Haupt has a master’s degree in Industrial Design from LTH, Lund University.