Hövding is a new, revolutionary alternative to traditional cycle helmets. With Hövding, cyclists wear a stylish collar around their neck, and this collar inflates into in an airbag, surrounding and cushioning their head, if they were to be in accident.

A shell covers the collar containing the airbag. This shell can be changed to match the cyclist’s outfit, making Hövding a practical accessory that can save lives. Hövding complies with all safety requirements, and its trigger mechanism is controlled by sensors that detect abnormal movements of a cyclist involved in an accident.

Hövding cycle helmets are sold throughout Europe and Japan. The company is listed on the Nasdaq First North stock exchange.

Hövding at a glance

  • What they do: Airbags for cyclists
  • Founded in: 2005
  • Headquarters: Malmö, Sweden
  • www.hovding.com

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