AI today is used for many new applications such as face recognition and virtual personal assistants however we believe it can and should be put to use in solving classic business challenges too. Promotions is one of those challenges, they are incredibly complex and often fail to deliver the value intended. We invested in Formulate since their AI platform let retailers take control of their promotions.

Formulate Retail DecisionCloud is the first easy-to-use analytics platform in the market that gives retailers the facts and forecasts they need to make better promotion decisions. Formulate detects complex patterns in retailers transaction data and let them see which products, discounts, brands and suppliers that grow their business.