At Industrifonden we live and breathe transformation, technology, scalability and sustainability, all keywords that also applies to our investment in Footway. Footway has since its inception been part of the retail transformation and is today a market leader in the Nordics within the footwear segment. To date Footway has scaled its activities to 24 markets. The Footway team has come a long way on their tech-journey to create an independent, highly automated market place platform where consumers can find and share desired information and where suppliers will use it to create high-quality, pre-marketed products based on their customers’ voices, needs, values, and in-depth knowledge. As of today, about 70% of the brands on Footway’s platform is using their data to increase the quality of their products in line with the consumers demand for sustainability in all parts of the value chain.