Niche social platforms and social commerce are gaining traction. Industrifonden’s investment within this space is FishBrain – the leading social network connecting fishing enthusiasts from all over the world.

Recreational fishing is a popular hobby, with about 60 million anglers in the United States alone. FishBrain’s app is changing the way anglers connect and share. Fishing fans use the app to log and track their catches, share tips within the network and boast about ‘the one that got away’. The wealth of fishing data, makes it easy to find out what’s biting, which bait works best and to search for good fishing spots around the world. FishBrain values responsible fishing and also helps scientists collect data on invasive and endangered species. Adding to this FishBrain has launched a marketplace and are adding social commerce to their offering.