Digital transformation is one of our cornerstones and an area where we believe there are still many opportunities to pursue, that is why we invested in Detail Online, a company that brings crucial tools from the bricks and mortar stores in to the digital world. Driven by the big shift’s forces, consumers are becoming far more informed and product choices are proliferating rapidly. Detail’s solutions help brands monitor and take control of their product visibility in online reseller channels in order to quickly identify lost sales opportunities and compliance issues. The solution is built on smart search technology and artificial intelligence and enables brands to identify discrepancies in their online presence so they can take action quickly and effectively.