The real estate market has an urgent need to become more digital and data driven in order to stay relevant to their customers and withstand competition. Industrifonden invested in Adfenix since they are one of the frontrunners in driving that digitalization.

Adfenix uses data to help real estate agents understand what buyers are looking for, which means they’re able to show the right properties to the right people, at just the right time. The products are designed to help real estate agents reach target groups outside of the traditional portals, shorten the sales cycle and increase the end price. The reliability, accuracy and performance of the Adfenix property ad products, combined with excellent service, has made them a preferred, trusted partner and market leader.